MY Experience

Communications professional with a background in sales, client engagement, and strategic messaging. Proven ability to enhance brand awareness, strengthen stakeholder relationships, and support integrated market initiatives through data-informed insights and targeted outreach. Experienced in cross-functional collaboration and developing audience-centric initiatives that elevate brand positioning and engagement.

National Account Manager, HD Supply - 2022-Present

St. Petersburg, FL

• Manage strategic relationships with national hospitality management companies, serving as primary point of contact for client communications and partnership development
• Develop and execute account strategies that align with client goals, brand positioning, and hospitality market trends
• Collaborate cross-functionally with internal teams to design and implement client programs and initiatives
• Lead business reviews and presentations, delivering insights on performance, growth opportunities, and brand impact
• Analyze client needs and industry trends to recommend tailored solutions that enhance brand value and customer experience 

Hospitality Sales Specialist, HD Supply - 2018-2022

Tampa, FL

• Managed a portfolio of 150 accounts, building long-term relationships with key stakeholders and property decision-makers
• Identified growth opportunities using CRM tools and market research to support account expansion and brand visibility 
• Adapted communication strategies during market disruptions (i.e. COVID-19 pandemic) and maintained client retention
• Partnered with clients to align product offerings with brand standards, operational needs, and budget constraints 
• Increased territory penetration through strategic outreach, targeted messaging, and personalized communication strategies

International Trade Sales Manager, LEGOLAND Florida Resort - 2014-2018

Winter Haven, FL

• Established and managed international marketing and partnership strategies to increase brand awareness across key global markets 
• Identified and secured strategic partnerships across B2B and B2C channels, expanding brand reach in retail and travel sectors 
• Led a Brazil-focused awareness campaign, coordinating in-market teams and contributing to sustained year-over-year revenue growth 
• Negotiated contracts that integrated marketing commitments, brand representation, and performance targets 
• Created customized marketing plans for key accounts to support brand positioning and audience engagement
• Represented brand at international trade shows and conducted client trainings to strengthen market presence and messaging consistency 

Multimedia/Digital Marketing Coordinator, HIS Capital Group - 2013-2014

Orlando, FL

• Created brand content, such as video scripts and digital media, to align with company messaging and marketing goals
• Served as on-camera spokesperson, delivering clear and consistent brand messaging across digital campaigns 
• Edited and produced video content to support marketing initiatives and client outreach 

Brand Strategy & Positioning • Client Relations • Contract Negotiations • Integrated Marketing Strategy • Audience Engagement • Content Development • Campaign Support • Cross-Functional Collaboration •  Market Research •  CRM (SalesForce) •  Budget Management •  Public Speaking •  Writing & Editing Territory Analysis, Strategic Sales Planning, Contract Negotiations, Client Relations, Budget Management, SalesForce, Microsoft Office, Brand Awareness Development, Product Promotions, Public Speaking, Social Media Strategy, Content Creation, Video Editing, Writing

Florida State University, Tallahassee, FL - Bachelor of Science, Media Communication Studies, April 2012

University of Florida, Gainesville, FL - Master of Arts, Public Relations, August 2024 

If you have any questions or would like to collaborate on a project, feel free to contact me via email or LinkedIn. I am always open to new opportunities and challenges.