MY Experience

Motivated sales and marketing professional with a proven record in achieving sales goals by building brand awareness and product demand through strategic sales planning. Skilled at overcoming objections with creative solutions while providing excellent customer service. 

National Account Manager, HD Supply - 2022-Present

St. Petersburg, FL

• Manage a portfolio of hospitality management companies with a national presence
• Achieve sales goals through strategic territory planning and tracking
• Work closely with external and internal partners to develop and implement programs that support client needs
• Conduct regular business reviews with clients to identify areas of mutually beneficial growth opportunities that maximize customer savings
• Develop understanding of unique client business structure and needs in order to align with client goals

Hospitality Sales Specialist, HD Supply - 2018-2022

Tampa, FL

• Managed 150 accounts to successfully achieve quarterly sale goals
• Build and maintain relationships with key decision makers at both property and management levels
• Navigate company systems and research tools to identify new sales opportunities for each account
• Successfully adjust sales techniques and monthly call plans as necessary to overcome market challenges, such as the COVID pandemic
• Proactively quote customers for projects that fit property's scope and budget
• Utilize national account programs to maximize sales

International Trade Sales Manager, LEGOLAND Florida Resort - 2014-2018

Winter Haven, FL

• Managed 30 high-volume accounts with a global reach to generate an increase in ticket sales annually
• Successfully identified new partnership opportunities to build brand awareness on B2B and B2C levels in retail and overseas travel trade markets
• Negotiated annual contracts based on client sales targets and marketing commitments
• Obtained in-depth knowledge on international travel trends to better understand client needs
• Initiated Brazil awareness campaign and oversaw in-market team which resulted in consistent yearly revenue growth from the Brazil tourism market
• Designed and implemented unique marketing plans for key clients to support sales growth
• Created yearly sales plans for responsible markets and designated budget where appropriate in efforts to maximize ROI
• Conducted client trainings and participated in industry trade shows to build awareness for theme park and sister attractions

Multimedia/Digital Marketing Coordinator, HIS Capital Group - 2013-2014

Orlando, FL

• Wrote scripts for promotional videos incorporating company branding and messaging
• Edited video footage to fit specified time and content and uploaded to company YouTube page
• Promoted company by serving as a spokesperson in video marketing materials
• Managed company YouTube page and social media platforms to engage with current and prospective clients

Territory Analysis, Strategic Sales Planning, Contract Negotiations, Client Relations, Budget Management, SalesForce, Microsoft Office, Brand Awareness Development, Product Promotions, Public Speaking, Social Media Strategy, Content Creation, Video Editing, Writing

Florida State University, Tallahassee, FL - Bachelor of Science, Media Communication Studies, April 2012

University of Florida, Gainesville, FL - Master of Arts, Public Relations, August 2024 

If you have any questions or would like to collaborate on a project, feel free to contact me via email or LinkedIn. I am always open to new opportunities and challenges.